Full disclosure - I'm a huge Pip and Posy fan. However, my first reaction to this storyline was just okay. It doesn't have the same level of action as some of the other Pip and Posy books. Then the subtle yet powerful message that too much sugar is bad instantly made me appreciate this book more and more. This is a good lesson for young children. Perhaps this will help reduce the childhood obesity problem. Illustrations are beautiful and merry!